G.I. Joe is a line of action figures produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (USAF), Action Marine (USMC) and later on, the Action Nurse. The term G.I. stands for Government Issue and became a generic term for U.S. soldiers (predating the action figures), especially ground forces. The development of G.I. Joe led to the coining of the term “action figure”.
When Hasbro created G.I. Joe in the 1960s, they were hoping for success but they probably didn’t think that they were creating something that would become an icon in the toy industry for forty years. G.I. Joe has been redeveloped over the years, has been the basis for a Marvel Comic series of comics, and is a familiar name to just about everyone. It’s no wonder that it is this military toy that is ranked as the most expensive action figure.
As with anything else, no matter how many people try to improve upon it and expand it, there will be nothing as truly valuable as the first G.I. Joe action figure. This prototype stands at twelve inches tall and has a retail value of $200,000 USD. It is currently owned by collector Steve Geppi and Joe is being showcased at the Geppi Museum in Baltimore, Maryland.



